In a shocking move Paramount Pictures has pulled G.I Joe Retaliation from it’s June release date to be converted into 3D.
This could of been a bit of dumb fun for the summer, and to be honest I was quietly looking forward to seeing The Rock and Bruce Willis added to the cast. This move is purely money driven, as such a last minute decision like this has not been thought through and appears to have annoyed the film community.
It’s understandable that the studio want to ensure their big budget sequel makes money, but the film was not shot, conceived or ever meant to be 3D if it was then why wait until 5 weeks before release to have a change of heart? Marketing money has already been spent!
As the conversion process is a lengthly one, the 9 month delay in release won’t allow for any new scenes to be shot. If 3D is to be taken seriously then belated conversions like this simply shouldn’t be allowed, Peter Jackson, Steven Spielberg, Ridley Scott and James Cameron are all working in different areas of 3D to try and make it a credible format. All this is doing is cheapening what is (in my opinion) a rather soulless and hollow experience at best.
I enjoyed Tintin and I have high hopes for Prometheus, but I have yet to be fully convinced by 3D. I saw the Avengers in 2D and didn’t feel like I had missed anything, although should I see the movie a 4th time I may give 3D a go.Pin It